Cassina China PR & Marketing Manager

Position purpose
The PR & Marketing Manager will assist and liaise with Cassina HQ in Italy and the Cassina APAC team in the creation and implementation of an effective marketing and communications strategy in support of the Cassina dealer partnerships in China.

This role will particularly ensure that the Cassina partners are provided with a proactive strategy to support both sell in and sell out, always in respect of the company’s global strategy, making a concrete impact on sales.

Thanks to these initiatives, Cassina’s visibility should be optimised and increased in the Chinese market through dealers, and also opinion leaders and media, by focusing on the company and its products, transmitting a coherent and appropriate message to both the b2b and consumer markets.

The PR & Marketing Manager will directly report to the Greater China Regional Manager and functionally report to the Marketing Director.

Key objectives
  • Increase and consolidate brand awareness in China to better position Cassina in the high-end furniture market, educating the A&D and design communities, the press and end consumers about the importance of Cassina’s core values: authenticity, culture and industry, innovation, great craftsmanship, excellence of materials, quality, etc. in order to reinforce its branding;
  • Maintain excellent relations and develop specific in-target initiatives with the Chinese network of Cassina dealers, in collaboration with Cassina HQ.

  • Oversee the implementation and adaptation of regional marketing campaigns according to HQ standards;
  • Work with dealers and HQ to deliver required advertising material; manage the local adaptation for China;
  • Support promotions and other POS activities;
  • Work together with the Cassina team to organise local promotional activities or events with our network;
  • Evaluate and identify appropriate media for promoting the brand and work with cross-functional teams (local sales team, dealers, HQ marketing, PR managers and staff) in order to maximize the effectiveness of media and advertising;
  • Develop and organise events to support Cassina’s communication objectives; provide a detailed plan, support and give guidance to the dealers, ensure the objectives are shared;
  • Work with internal and external counterparts to carry out market researches and analysis over the region;
  • Digital /social media marketing, management and creation of content with the approval of HQ. Set up Weibo, Weixin and all other social platform accounts for the Cassina and for Karakter as well;
  • Update and management of the Chinese contents and update of official website for Cassina.

Skills and Knowledge
  • Excellent leadership and decision-making skills;
  • Creative thinking and problem-solving;
  • Excellent written and verbal communication skills;
  • Team collaboration and consensus-building skills, with ability to effectively work with cross-functional teams;
  • Highly organised and detail oriented;
  • Ability to work in fast pace environment;
  • Strong understanding of financial KPIs;
  • Competent in the use of digital marketing/social media channels;
  • Conscientious, reliable and highly efficient;
  • Empathetic and socially aware, able to work effectively with people at all levels;
  • The ideal candidate is passionate about the luxury industry.

Education & Work experience
  • Bachelor’s degree in Business Administration, Marketing or related degree;
  • Proven Marketing history of at least 4-10 years and solid experience in similar roles of high-end furniture, fashion or durable goods business;
  • Excellent knowledge of Microsoft Office programs (Word, PowerPoint and Excel) and Social Media (WeChat);
  • Excellent level of written and spoken English;
  • Global experience/international mindset is a plus;
  • Availability to travel regularly in the region and to HQ.

Work location: Shanghai or Beijing.

Our company is an equal opportunity employer.
Interested candidates can send their CV with authorization for EU 2016/679 (GDPR).

Funzioni aziendali
CN - China; CN - China/Beijing; CN - China/Shangai