BUSINESS FUNCTIONS

ADMINISTRATION, FINANCE AND CONTROL

The Administration, Finance and Control Department coordinates the company’s administrative, financial, and management control activities maintaining a constant liaison with independent auditors and external board of statutory auditors.

COMMUNICATION, PR, AND ADVERTISING

The Communication, PR, and Advertising Department is responsible for all activities that promote the brand image of the company. It also develops communication and positioning strategies for the Brand, manages relations with Italian and international media, and plans and organizes events.

DIGITAL

The Digital Department directs and leads strategy creation, adoption, and execution for long-term digital marketing programs which support brands strategic marketing initiatives, enhance customer experience, and support meeting revenue targets. This includes digital marketing (i.e., website, marketing automation campaigns, and social media) and digital commerce (both B2B and B2C).

ENGINEERING

The Engineering Department plans and manufactures products according to the defined shapes and styles as well as the target costs and time schedules assigned. Products are developed in compliance with the quality requisites and international legal regulations that apply to the sector.

ENVIRONMENT, HEALTH & SAFETY

The Environment, Health & Safety Department defines policies and procedures for safety, health and environmental protections. With the help of the Head of the Prevention and Protection Service (RSPP), it implements an effective monitoring and control system to ensure that the established standards are being maintained.

HUMAN RESOURCES

The objective of the Human Resource Department is to spread the organisational culture and values shared by Lifestyle Design, it implements HR guidelines and policies to harmonise the Group’s organisational behaviour. It implements all the mechanisms for attracting, retaining and developing talents, it defines training programmes for both managers and general staff as well as guidelines for accessing benefits.

IT SYSTEMS

The IT Systems are responsible for both guaranteeing the proper operation of the technological/management infrastructure that supports the business processes of Group Companies as well as recommending and managing adjustment projects to meet changing business needs. The main activity areas are Technology (Network Architecture, Server, Distributed IT systems, basic SW), Management (Processes, Management Systems) and Digital Communication (Websites, Social Media, e-commerce, mobile Apps).

LEGAL AND CORPORATE AFFAIRS

The Legal and Corporate Affairs Department is dedicated to the assessment of company decisions and evaluations in accordance with the values and ideals inherent in the Group’s ethical code. The department oversees Corporate Governance by ensuring a culture of compliance to safeguard the preservation of the Group’s enterprise value. Its goal is to meet the needs of the Group by offering legal and contractual support, providing relevant analysis to all the Group’s functions, and ensuring that changes in the Group’s organizational and managerial models are reflected in the adjustment of corporate structures.

OPERATIONS

The Operation Department coordinates the Production, Purchasing and Logistics functions and is responsible for ensuring that all production activities are coherent, efficient and effective.The phases of the production process are carried out in accordance with standard times and methods, expected quality and time-to-market specified in the contract signed with the clients. The purchasing function defines and implements the procurement policies of goods and services, guaranteeing pre-established quality levels and time schedules; it constantly seeks new partnerships to improve the quality of the products and services offered. Logistics plans, manages and coordinates product distribution activities; it manages procurement, storage and shipment activities.

QUALITY ASSURANCE

In addition to the responsibility of meeting client and stakeholder expectations, the Quality Assurance Department is the custodian for managing the procedures that guarantee product compliance. The department promotes the growth of internal know-how to ensure company excellence, especially with regards to certifications and legal regulations. It also heads the laboratory where materials and finished products are tested.

RESEARCH & DEVELOPMENT DEPARTMENT

The Research & Development Department is the result of the collaboration among internal skills and the interaction with external Designers. It defines the Strategic Development Plan managing all the necessary phases, from research to design, from planning to prototyping the model to be produced.

RETAIL

Retail Department is responsible for managing the growth of the company DOS and monobrand stores guaranteeing the constant improvement of global retail network.

SALES & MARKETING DEPARTMENT

The Sales & Marketing Department is responsible for developing the business in the 5 World Macro Regions, namely Italy, Europe - Middle East - Africa (EMEA), the Americas, Greater China & India and Far East, by managing the sales of product listings, defining appropriate commercial policies and implementing Brand strategies locally. It coordinates the indirect distribution channel (stores managed by partners, multi-brand shops, institutional clients for supplies, etc.), processing a development plan for each market and the related budget in close connection and agreement with the General Management.